Green Computing Research Essay

The Green Computing research project is well underway and we have to select a research tool that will help with quality control. The choices are Cause and effect diagrams, control charts, Run charts, scatter diagrams, histograms, Pareto charts and flow charts. I am a huge fan of statistical analysis however; it is not one of the seven tools we have to work with. Therefore, I have chosen the Pareto Chart method to help with our quality control. A Pareto Chart will allow us to look at energy consumption over a period of time and break it down to what was the major factor leading to the increase or decrease. Therefore, we can evaluate changes made in hardware and processes and see which ones had the greatest or worst effect over that period. This will help to satisfy Ben and Ito’s concerns for the projects quality research and fulfill the company’s goal of reducing costs, increasing profit margin and at the same time becoming greener. This project should be fairly easy to map out. We will simply take a detailed analysis of the energy consumption of periods of time and then look to see what variables made different periods greater or less than others. The Pareto principle is sometimes referred to as the 80-20 rule (Schwalbe, 2011) where 80% of the problems are caused by 20% of the causes. This could also be considered inversely where 80% less energy consumption can be attributed to 20% better habits. This method can also easily be translated into a flowchart over time, allowing us to focus in on the energy consumption for processes, equipment and times of day. Once the problems or benefits are identified processes can be developed to act on them accordingly. The use of this method will help to break out the consumptions for the project team and leadership in a simple to follow diagram, that can be used in the decision making process. The Pareto tool works well when the processes can be easily categorized into benefits and detriments. Once the processes are categorized, then they can be prioritized. This is where the whole leadership team gets involved, to include the stakeholders. Then these prioritized categories can be made into a hierarchical structure with substance and value. This Pareto analysis chart is rather easy to produce in Microsoft Excel, which is a good thing because I am fairly competent with the process using MS Excel. We simply put in a table the consumption values during the determined period of study and then turn it into a chart and you have a visual of the consumption periods. We can then find the highest consumption periods and compare them to any changes or patterns differences from the lower periods. Then these values can be re-charted in another analysis chart to visually compare the major causes of energy consumption. In conclusion, the Pareto analysis will allow us to identify the major energy consumption issues or the major energy conservation savings factors and allow us to prioritize them in a hierarchical manner. Then the decision making process can begin to work to reduce the overall costs and save energy at the same time.

Shortly about Sony

Company information Sony Company was founded in 1946 in Tokyo physicist Akio Morita and Masaru Ibuka engineer. The company consisted of 20 employees, they were engaged in the repair of electrical equipment and tried to create their own products. At that moment, any development and production have been hampered. Because of the post-war limits on the consumption of electricity has consistently exceeded this limit and â€Å"Tokyo Research Laboratory† kicked out of their official location, production forcibly moved into the ruins of an abandoned building.In the â€Å"new† building roof was full of holes everywhere and everyone had to work under the umbrellas. But this was another plus – unlimited energy. The success of the company acquired in 1946 when Sony released the first transistor in Japan and the first â€Å"all – transistor† radio in 1955. For more than 50 years from the date when the company first started to sell their products, it has grown fr om 20 employees to more than 160,000 people worldwide.Sony name was chosen from the Latin word Sonus. In the beginning it was called â€Å"Tsushin Kogyo Kabushiki Tox-gaysya† (Tokyo telecom and industrial company) or bbreviated Totsuka Today Sony Corporation designs and manufactures consumer and industrial electronic equipment. The company's products include audio and video equipment, televisions, displays, electronic components, computers and computer peripherals and telecommunication equipment.Akio Morita led the company for a long time, was responsible for marketing and sales, and managed to bring it to a huge success in the market. Sony made its name on a good and attractive design and innovation. The company paid a special role downsizing their products. In 1950 the company released its first radio – ? «TR-63†³, this initiated ompany's success. In the years 1970-1980 appeared the first portable audio player Walkman. In 1983, Sony, in cooperation with Philip s launched the first CD.All Sony Corporation is composed of eight departments: Sony Corporation (holding management, consumer electronics and professional); Sony Computer Entertainment (game consoles Playstation, and video games); Sony Mobile Communications (mobile phones) ; Sony Vaio (laptops); sony Bravta (TV); Sony Music Entertainment (music industry); Sony Pictures Entertainment (production and producing films, owns studios Columbia Pictures and TriStars Pictures); Sony Financial Holdings (operations in the financial sector – insurance, banks).A couple of interesting facts about Sony: When Sony, together with the Panasonic, developed CDs, then their capacity was determined randomly. A survey was conducted among potential buyers about what kind of music they will listen on CDs. The survey showed that people are most interested in perfectly crisp sound of classical music. Because in Japan the sales leader cassettes was â€Å"Beethoven's Ninth Symphony,† and it lasted about 74 minutes, then 74 minutes was converted into a 16-bit stereo into bytes.Then it was determined that an optical drive should nave a capacity ot MB; Masaru Ibuka addition to the company Sony, was occupied by the Association of Early Childhood Development and the organization â€Å"Talent Education†; Sony founders were faithful to their company until the end and never refused in consultation, even in the last year of life. Company Sony is very successful over last several decades and uses its innovation and developments to create a multibillion and multinational electronic empire.No doubt that such a big company would not become without a brilliant managers nd engineers. Sony – a company tradition and modernity rules bordering future. Business Strategy Sony's Business Strategy is to become the leading global provider of networked consumer electronics and entertainment in the world. In order to do that Sony will try to save market shares in developed countries by introducing innovative technologies and produce new products to emerging markets to achieve higher sales growth and at last occupy bigger market share.The main objective of the Sony Corporation is designing and creating innovative quality products which give benefits to people. SWOT Strengths Company is able to produce innovative products with high quality. Sony is able to be successful in several different markets for example company has made an impact in the PC market, video game market and especially the television market. Sony is able to be successful in several different markets for example company has made an impact in the PC market, video game market, mobile market, cameras market and especially the television market.Sony is one of fast growing companies. Corporation ranks among top 10 fastest-growing companies of the Word. Sony uses Machine-to- Machine (M2M) solution remote monitoring technology-based service solutions. The solution allows cost-effectively and continually mo nitor and manage the various components of production. Weaknesses Products are 20 to 30 percent higher than comparable goods of others companies. For example, for this reason, people in developing countries with minimum salaries cannot afford to by Sony's excellent products.Sony tries to close the gap with technologies companies such as Amazon or Apple which use Internet services to improve their electronics. However, because of its business overload of heavy perating costs leading to inefficient supply chain Sony is missing that market gap. Opportunities Sony has opportunity to sell complementary products and services in saturated markets in Japan and USA and standard products in emerging markets in China, India, Latin America.Sony can use â€Å"user-friendly applications†, innovative materials and attractive visual appearance to differentiate products develops new technologies Threats Sony always uses and New companies can enter the market because the shift from analog to d igital technology became easier. This is because complicated functionality has become oncentrated in semiconductors and it is easier to manufacture. Economic uncertainty and political instability in markets of China, India, and Russia is more violated.Mission and vision of Sony Mission of Sony it's running to make best price intended for consumer, and get better the excellence of existence for the after that age group from side to side our improvement. Vision of Sony it's necessity to look for new capabilities to move toward to change our skill to realize together gainful in addition to stable increase. Sony Company aspires for sustainable enlargement because bazaar of manufacturing lectronic customer supplies becomes wider. Inside together container, the Sony product determination engages in recreation a critical fraction.Sony corporation is clever to institute its extensive management by obtain additional physically powerful electronics corporation in addition to their results, wh ich be after that Joint depended on improvement corporation. Submission of preparation to its workers, usual corporation process, in addition to the availability of modern equipment after that remain strengthen the place of the various creations of company on the market. The objective of Sony Company is in the direction of safe the extension of the trade in a sustainable method, at the same time as next to the similar occasion continually improve the company's productivity.Attaining this objective involves four points: transition to the most important place in the market; focus attention to stay on top of a forceful distributers of the electronic offers; work in the direction of get better the company's competence in addition to reduce expenses in action; continuously enlargement from side to side in technologies expanding own destination to increase their value for investors. PEST Political Tariff lowering in EIJ countries will affect at import and export operations in Sony Corpora tion, because the price will be modified due to this policy.Bad influence of political instability including unexpectedly Juridical changes, changes in import and export controls and conflicts among developing countries. Economic Foreign exchange rate changes can nave an ettect on financial situation because large part of Sony's sales and assets are denominated in foreign currencies Social Electronics commodities are standardized products therefore culture has not a big impact. In all most markets, customer preferences are similar. In fact, the more standardized product, allow to sell it worldwide this helps organization to have ‘transference of marketing' across countries.Technological Advanced technologies are a key issue to be more competitive in the market. Sony tries to manufacture most innovative products that will be hard to copy and will help them to lead in the market, so the company does not stop in self-improvement.

Bo Burnham by Bo Burnham

Bo Burnham â€Å"I’m the greatest rapper ever,† as said by he himself, Bo Burnham in his hit song â€Å"I’m Bo Yo† from the self-titled album, â€Å"Bo Burnham.† If I were to say so, I’d have to agree with this statement. Bo Burnham, a musician, comedian, actor and singer/songwriter, is most known for the thing he created out of most or all of these traits, a great freestyle rapper. The greatest parts about this whole thing is when I got the album, how I found out he was discovered, and how well he can do his thing. I bought the album â€Å"Bo Burnham† off of iTunes one day because I had just found my favorite song-to-be, â€Å"I’m Bo Yo.† I went through the whole album and could have just laughed my head off. His songs are nicely put together for a freestyle rap album. Every song I listened to was turning into my new favorite song by him. I was kind of expecting this to happen however, as I like freestyle rap because it’s made up as you go. Pretty much every song he writes, or thinks of, is coming from the top of his head, and that’s what I like about it; it’s original! Bo started his career while writing songs and performing them to his fellow classmates. He then decided to tape himself singing them and post the videos on YouTube. He intended to do this so his brother Pete could watch them as he was at college at the time, but never did he expect what was about to happen next. In the fall of 2007, a talent agency called The Gersh Agency, called up Bo and told him that he needed to be represented by them. It was a dream come true. Bo Burnham can rap as well as anyone, people like Eminem and such. Bo may be criticized about the music he creates and plays, but what really matters to him, is that he gets to do what he wants. So if you ever decide, â€Å"hey I wanna do freestyle rap someday†, please give Bo Burnham a good listen. He’s got plenty of good ideas and songs about what to think about. Just give him a listen because you may be surprised about what you hear. If you like comedians, he’s your guy. If you like rap, he might as well be your guy! Just a warning to people, his songs may include profanity, but it’s still worth the listen!

Corporate Law Assignment Example | Topics and Well Written Essays - 2000 words

Corporate Law - Assignment Example The minority shareholders are often acknowledged as institutional investors among different business entities who play a limited function in influencing the background of corporate governance construction. This is majorly due to the fact that the presence of the majority shareholders within a business firm owning the rights to partially control its decision making process often facilitates significant sources of conflicts affecting the interests of the minority shareholders. It is worth mentioning in this regard that the minority shareholders posses certain rights which may be accessible in accordance with any ‘state close corporation laws’. These rights generally include amending corporate by-laws, voting during the election of the directors and organizing as well as managing annual meetings related with the shareholders among others as mentioned in the articles of association and memorandum. It has often been observed that the minority shareholders or the institutional investors find it to be quite challenging to exercise the aforementioned rights in a smooth way witnessing minimum disruptions. This is simply because the majority shareholders tend to dominantly control the business operations as they bear large proportion or percentage of shares along with various decision-making rights concerning the corporate governance structure of the particular entity. As the majority shareholders possess a maximum quantity of shares, it has been viewed that the interests of minority shareholders are being oppressed by several means.

Selected Family Health Promotion Assessment and Initiative Essay

Selected Family Health Promotion Assessment and Initiative - Essay Example Health promotion impacts positively on health literacy centering on health related knowledge, attitudes, motivation, confidence; behavioral intentions; and, personal skills relating to healthy lifestyles. The central purpose of this paper is to examine the concepts of health and learning as outlined by the McGill model of Nursing. In light of family partnership, I visited a family three times in which I adequately familiarized with the family’s health goals and concerns, their present strengths, coping strategies, and resource utilization. Selected Family Health Promotion Assessment and Initiative Chapter 1: Introduction 1.1 Background and Aims Health promotion refers to the process of enabling individuals to exercise control over their health and its determinants. Health promotion seeks to create an environment that is essential for the making of informed choices. Health promotion approaches include early intervention and prevention such as primary health screening and survei llance; identification of opportunities to facilitate and support healthy lifestyles choices; understanding and application of the determinants of health encompassing aspects such as societal influences on the health of individuals (Allen & Warner, 2002). Effective health promotion requires gathering of enough information regarding the identified health issue. The underpinning issues in health promotion activities include individual beliefs, knowledge and attitudes centering on the health issue (Friedman, Bowden, & Jones, 2003). This factor in inspired by the manner in which an individual thinks, which renders him/her susceptible to developing the health problem. The McGill model of nursing, whose salient features encompass health, family, collaboration, and learning was developed by F. Moyra Allen. The McGill model of nursing can be praised for its fluidity, flexibility, and functionality. The model core focus centers on health promotion, especially within the family. The goal of t he model is to bridge the gap evidenced by the absence of community resources that pursue the healthy development of families across their life span (Allen & Warner, 2002). Some of the assumptions of the model include every family has capabilities or health potential manifested by strengths, motivation, and resources that form the foundation of health promotion behavior, and the outcomes of health promotion hinges on competence in health behavior and enhanced health status. 1.2 Nature of the Home Visits The visit to David’s family was a referral made by a neighbor out of concern that the family was tackling various health issues. Since the visits are conducted at home, I had to decide the times that would be best to reach the target audiences, especially which the family members are likely to pay attention, act on the message, or find the messages more engaging. This situation meant that I must pay close attention to providing explanations for the initial phone call, and avai l an opportunity for the family to accept or reject the visit. Prior to the introductory meeting with the family, I had to prepare adequately beforehand to ensure that the meeting was successful. I made the phone call to the family and requested a home visit and expressed my desire to meet up with the whole family. The family in question was a single family comprising of a father, David, and his two teenage daughters, Natalie and Millie. I came to learn later that

Smoking & its Harms Research Paper Example | Topics and Well Written Essays - 1250 words

Smoking & its Harms - Research Paper Example ed smoking in the public areas as escalating pollution problems, mounting diseases and increase in death rate of citizens activated healthcare organizations to raise voice. Fine of $50 was imposed on the law violators (Adams and Malarcher, 2012). The movement brought considerable results as huge majority of the individuals immediately stopped smoking in public areas but after few months; people were back on track again. Violation of law started again and smoking scenario can be seen in the city. The amount is not that paramount though but pollution in the city is rising due to this problem. People do not smoke in public parks, public transport, and bars but on pedestrian trails; smokers are found (Patel, Thomson and Wilson, 2012). The purpose of this paper is to highlight the problem of smoking in NYC. What is the importance and significance of this problem and what measures are essential to eradicate this problem. The movement started in the recent years along with public response is illustrated in this paper. Moreover critical analysis is exemplified for precise understanding about the issue. The creation of law of non smoking in 2003 had strong basis of the death of 50,000 individuals per annum. The 14 miles beaches of the city beside 1700 parks were declared non smoking areas. The City Council of New York passed the law by keeping in view casualties of several individuals. Smoking was banned on pedestrian walk through, bars, shopping malls too. Respiratory infections, lungs cancer, asthma and cardio vascular diseases emerged due to cigarette smokers. Smokers lay negative impact on the society too. People are not able to enjoy on public spots due to smoking and even pessimistic message is taken by the children (Ossad, 2011). The law against smoking free NYC was formulated in 1988 but amendments in it continued for three consecutive times. Lately in 2003, the law was enforced vibrantly into the city. The rise of this critical issue was important because of

Instructions Assignment Example | Topics and Well Written Essays - 250 words - 1

Instructions - Assignment Example These performances include some elements of Western and Eastern cultures mixed together. They are expressive and emotional; yet they have some hypnotic features which make people think about the sense of their being in the world. It seems that some dancers almost do not move; however, one needs to understand that static poses are sometimes more difficult that dynamic movements.  The costumers, music, lighting and decorations support each performance and create necessary settings where choreography of the dance can be understood by spectators. It is difficult to talk about Shen Wei Dance Arts   performances in general because each of them is unique. This is the case when a new abstract art renders postmodern understanding of life where the lines between good and bad, beautiful and ugly are blurred. It is a combination of something people usually do not combine and a fresh point of view on art and dance in

International Business Environment Assignment Essay

International Business Environment Assignment - Essay Example Outsourcing is viewed by some countries as labour exploitation but a closer look at the impact this practice have to the host country, it is beneficial to the host country in many ways. To start with, there is creation of employment to the host country's population who could otherwise be unemployed if the firm did not relocate to host country. This in turn means there is improved standard of living to the employed individuals as they can now afford a decent life and meet their basic and other needs such as education, health and food. Through employment, people can afford to support themselves and pay taxes to the government through income tax which would be used for social welfare and development purposes. This is the case with American textiles firms in China where they have been able to provide employment to thousands of unemployed Chinese in their factories thus, a source of livelihood. The same case applies to Bangladeshis in Korea who are happy to have found job in American textiles firms in Korea which they save and send some to their family back home. The firm's investment to the host country requires business registration, and meeting other legal requirements which are source of revenue to the host country's government. ... Other countries where firms have been outsourcing labour confirm the positive contributions of these multinational firms to government revenue collection. Multinationals have a tendency of contracting local firms to do for them a number of businesses such as supply of vital locally produced raw materials, transportation, insurance and other services. This in turn has increased the volume of trade in host nations which translate to increase GDP. Shell Oil Company in Nigeria apart from having its own trucks now and then it hires the services of local transporters for critical supplies. This way the firm saves on insurance cost and transport logistics which are the responsibility of the contracted transporters. This is just an oil drop in the sea, there is much more business partnering with local firms where foreign firms are located across the globe. In addition, outsourcing earns the host country foreign exchange through exports of products produced by these companies. The realisation of this venture is of great importance to the host country in improving its balance of trade than when these companies are out of the country. Countries like china, Korea among others, will tell of increased earnings from foreign exchange through exportation of foreign firms products to their home countries markets or elsewhere since most of the products are not meant for local markets. Furthermore, the multinational firms may direct some of their product to the local market thus providing the local consumers with a wider consumer basket to choose from. Variety of goods in the market is a positive business environment and the country may diversify in its consumption thus real socio-economic development. It is a clear phenomenon when we see

Law of Business Associations Essay Example | Topics and Well Written Essays - 1000 words

Law of Business Associations - Essay Example James and Patrick also have the stakes of an accounting firm. This is the same accounting company that handles the accounts of Noosa Group. These three directors own the stakes of Noosa Company equally, each one of them owns 2000 shares, out of the total 6000 shares that the company holds. The company has not paid dividends to its shareholders. Instead they have invested their profits, back into other businesses of the company, with the aim of achieving their long term goals of the organization. Harris’ wife gets sick, and he needs some money to take her to hospital. He is unemployed, unlike the two other directors, who run an accounting firm. He does not have the money to treat her wife, and approaches the other directors to ask them if he company could start paying dividends to its directors. The other directors refuse, and when he decides to sell his shares, they refuse to buy him out. They force him to resign on the account that he is against the long term goals of the org anization. He is forced to resign, although he does it reluctantly. Issue This case has several issues: a) Disagreement between directors. b) Interference of Personal Interests in the Company. c) Company Responsibilities to the shareholders. The directors of Noosa Group are in disagreement. They have disagreed over the conflicting interest of the company. They are divided into two major groups. One side of the group wants the company to start paying dividends to its shareholders, while the other group has refused to approve that request, on claims that it will interfere with the long term goals of the organization. It is the responsibility of a company to declare dividends whenever they make profits. This means that the company is also in breach. The shareholders of the company should also be shown the company’s accounts, whenever they want to see them. The finance the company, and also make key decisions of the company. Therefore, they are entitled to knowing whatever is goi ng on, and how the company is spending their money. Noosa refused to disclose its books of accounts to Harris. Later, Harris discovers that the company has been overpaying the accounting firm that is in charge of managing Noosa. The company is directed by James and Patrick. This is another issue of personal interest interferes in the company. Rule The law gives shareholders and directors the power to make key decisions of the firm (Fu-Lai, 2007). They are the key stakeholders of the company, and hence should be given information about all the major operations of the company (Lui, 2005). They should see the audited accounts of the firm, whenever they demand to do so. Each shareholder has power to vote, in the decision making process of the company. The voting power is decided by the weight of their shares, which is dictated by the number of shares that one owns (Hamilton, & Gray,2009). The higher the number of shares, the stronger the vote becomes. The directors of the company are al so forbidden from running another business, whose interest and that of their company conflicts (Halwey, 2011). Application In this case, there is a breach of the company’s law. First, the company refused to show Harris their accounting records. Harris is an equal shareholder to the rest of the directors, and

Informative summary Essay Example | Topics and Well Written Essays - 500 words

Informative summary - Essay Example â€Å"I got off the plane around midnight and no one spoke as I crossed the dark runway to the terminal.† this quotation shows how the author applies the first person narrative in the literary work. The literary work also greatly illustrates substance abuse, especially alcohol and drugs. The influence of the substances enables the characters to illustrate an altered perspective or viewpoint. Jimbo discourages the author from taking non-alcoholic products in the lounge. He illustrates that the derby is an enjoyable which requires high levels of fun; hence, alcohol is desirable. The author applies the quote, "Goddam, we gotta educate this boy. Get him some good whiskey..." to explain the preference of alcoholic drinks during sports events. The author illustrates a cultural and sporting event in the story. The derby is a cultural event which occurs on an annual basis. Very many people participate in the event as supporters. The author went to the event to report of the occurrences. Kentucky is a region with a huge population of Native Americans, and sporting and recreational events form a great part of their culture. The author also illustrates racial discrimination instances within the Kentucky society. â€Å"The FBI says busloads of white crazies are coming in from all over the country...† is a quote that negatively describes the Americans who are white. This derogatively illustrates the white social group in the American society. A lot of slang language is applied in the literary work. The quote â€Å"Money is a good thing to have in these twisted times† illustrates a slang phrase used to describe a national economy which is poorly performing. The story also uses the irony literary style. "If I had any money Id invest it in the stock market." And the market, meanwhile, continued its grim slide.† the quote illustrates an individual investing in poorly performing sector of the economy. The likely scenario is that the investor in a

Plasma Television And LCD Television Essay Example for Free

Plasma Television And LCD Television Essay Introduction Television technology has continued to evolve to be what it is today since the late 1930s when it was first commercially available. Today the television set has become a very basic household commodity in institutions and homes as source of entertainment and news. The T.V. today has evolved from the Cathode Ray Tube (CRT) to such advanced technology like the Plasma and LCD televisions that have taken the world by storm. But what’s the difference between these two latest models? Outwardly the models are almost alike, they are thin and flat. However, they differ in the technology behind them though they deliver almost similar results. (Robert Silva) The technology behind the Plasma television is based on the fluorescent light lamb and the display consists of cells. A narrow gap separates the two glass panels within each cell, where neon-xenon gas is injected and sealed in plasma form in the process of manufacturing. The LCD television on the hand uses a different technology of manufacture. LCD panels that are made of two layers of transparent material are â€Å"polarized† and bound together. (Robert Silva)   A special polymer is coated in one of the layers that hold the various liquid crystals. To create an image, current is passed through each individual crystal, these allows the crystals to pass or block light forming an image. Because the crystals by nature do not produce their own light, external lights like a fluorescent bulb are required to illuminate the created images for visibility. (Robert Silva) LCD television is more expensive than the Plasma television, however most consumers or users are never interested in the technicalities thus do not understand the difference, all they look for is a stylish set to suit their homes. (Robert Silva) REFERENCE Robert Silva: What are the Differences Between an LCD TV and a Plasma TV? Retrieved on 17th March 2008, from http://hometheater.about.com/od/lcdtvfaqs/f/lcdfaq2.htm

Policy Development Essay Example for Free

Policy Development Essay Domestic violence can be described as any form of deliberate coercion, bodily harm, sexual assault, or any other form of violent behavior committed by an intimate partner. Domestic violence has plagued all walks of life despite the age, race, religion, or background. Violence against an intimate partner is frequently followed by psychological abuse and controlling behavior relating to the methodical blueprint of power and control. Domestic violence comes in many forms but not always seen by the naked eye. Domestic violence constitutes forms of physical abuse, psychological abuse or even death that can be seen by other family members possibly causing a continuous cycle of abuse for generations to come. Facts and Statistics It is hard to grasp the notion that somewhere in the world every nine seconds a woman is being beaten or assaulted. On average, 85% of victims of domestic violence are women and 1 in every three women will endure some form of domestic violence in their natural life. Sadly enough only one fourth of all victims who have been physically assaulted by an intimate partner will actually report it to the police, implying that official statistics will never justify the full scope of the problem. The average age of a female victim who is at the greatest risk of harm by an intimate partner is between 20 to 24 years old. Domestic violence is the primary source of harm to a woman over all other possible harmful circumstances she will encounter. As if domestic violence isn’t already difficult enough for women to endure in an intimate relationship, if she has a male child who witnesses these assaults he is now two times more likely to abuse his partner or children as an adult passing along the cycle of abuse for our future. Statistics have shown that 30% to 60% of intimate partners who assault also assault their children. Intimate partner homicides that are reported to police make up  approximately one third of female homicide victims and 70% to 80% of those victims had a previous assault history. A very small amount of victims actually seek medical treatment after an assault but yet a vastly larger number of approximately 18.5 million victims seek mental health treatment following an assault. Separation isn’t always the ultimate solution to the problem. Over 70% of women who were injured during a domestic violence assault were assaulted after the separation (Safehorizon,  2014). Stakeholders Law Enforcement Often time’s victimization in cases of domestic violence is conducted behind closed doors causing law enforcement to become the first line of defense for victims of domestic violence. If the response of the police is extremely insufficient it has a negative impact on the victim making them less likely to use the criminal justice system in the future. There are typically three types of police responses to domestic violence: non-intervention, mediation, and arrest. The initial typical police response to domestic violence was the non-intervention way as police felt that domestic violence was a private matter best kept at home. The second approach is mediation which promotes crisis intervention including separating both parties, reconciliation, or social services referral. This method was designed to keep domestic violence out of the criminal justice system however, it proved to be ineffective. Now a more practiced policy to domestic violence is the arrest of an offender as a pres umed or mandatory response. Domestic violence cases are different in the sense that the offender can be taken into custody under a warrantless arrest as these types of misdemeanors do not have to occur in the officer’s presence. Legal changes have been made where officers now arrest the primary aggressor instead of the old dual arrest practices affecting the victim more than the offender. It has been shown that an officer is more often than not the victim’s last resort to alleviate the problem as they typically chose other routes as to not affect their livelihood. In all domestic violence situations officers shall make an arrest when an offense of violence has been presented, treat these acts of domestic violence as criminal, never disregard protection against domestic violence based upon race, religion, sexual orientation, immediately report  all cases of family violence, and receive training on domestic violence required by law (Erez,  2002). Due to the fact that domestic violence affects a large number of people, it is plausible to say that leaving the abuser is not as easy as people may think which would ultimately stop the abuse. Since this is true, law enforcement must approach domestic violence as serious as they approach any other significant crime by providing time, resources and attention. Given that law enforcement is spending a ton of time focusing on domestic violence, it is important for these agencies to establish a domestic violence policy that indicates reports will be completed on each domestic violence call regardless of whether or not an arrest was made. The most significant and respected service a law enforcement officer can provide to a victim is an arrest of their abuser (Klein,  2009). Prosecutors Prosecutors play a very important role in the prosecution of abusers within the criminal justice system in hopes of providing harsh judgments preventing reoffending and better protection of victims. If prosecutors fail to prosecute the bulk of domestic violence cases conducted by law enforcement an internal examination into their practices, policies, and priorities should be conducted providing an explanation as to why fewer prosecutions are being processed. They should not allow victims who are unwilling to prosecute their abuser stop them from proceeding on with the case. If a vast number of victims are willing to sign an affidavit of non prosecution, it is certain that prosecutors and law enforcement must come up with a better a way for victims to trust them so more cases are prosecuted. For prosecutors to gain a more successful prosecution rate, they must enhance victim cooperation and involvement by concentrating on the victim’s fears of being abused again or testifying i n court without fear of retaliation. In the event that a defendant possesses serious risk to the victim during trial, prosecutors must take all measures to protect the victim to effectively prosecute the case. It has been insisted upon by the judge that prosecutors report to the court any defendant’s negative actions such as reoffending, threatening or intimidating the victim so that potentially other charges can be added while the original case is still pending. While still being compassionate towards the victim, prosecution must base it case  on the law and penalties of the law versus the individual preferences of the victim as they tend to become more lenient during the course of the trial fearing retaliation in the future. Prosecution must also notify the defendant of this process so they don’t believe this is based upon the victim’s requests. Prosecutors must work hand in hand with law enforcement to obtain all the evidence associated with the case as well as identify and include all witnesses involved. Domestic violence can be deterred if prosecution sufficiently concentrates on the abuser risk by inflicting harsh sentences such as supervised probation and incarceration while revealing the defendants prior criminal and abuse history in hopes to prevent reoffending (Klein,  2009). The ideals that lawmakers had on prosecution or adjudication for domestic violence is consequently not being enforced. Legal representatives may become doubtful about the irregularity of violent behavior, or disbelieve the seriousness of the complainants, can either enforce the law firmly for prosecution purposes, or at the same time be understanding of the physical aggression that could be considered efficient punishment for the victim’s marital infidelity. Legal representatives are prone to characterize domestic violence as a civil matter for a ruling in divorce courts versus criminal courts. The prosecution and adjudication phases are substantial for offenders ultimately deciding their guilt or innocence, establishing a criminal record and providing a punishment. These phases are significant for the victim as well as they begin to trust the criminal justice system again (Erez,  2002). Judges Judges can ultimately be the final step in the adjudication process of domestic violence abusers so their role is extremely crucial in the protection of the victim. Merely handing down a guilty verdict does not guarantee reoffending of the abuser so judges should concentrate more on invasive sentences that include incarceration especially for those who are repeat offenders and those with an extensive criminal history. Even though judges should be open-minded when it comes to the views of the victims regarding punishment, he must enlighten all parties involved that he is compelled to hand out the most appropriate sentence pertaining to this case regardless of whether or not the victim agrees. Regardless whether the  defendant turns himself into the court for a domestic violence case, he should be treated as seriously as the offender arrested on scene as it has been shown that the typical offender flees the scene of the incident prior to officer’s arrival where a warrant is la ter issued for their arrest. Judges should hand down sentences that reflect the offender’s prior criminal history as those are signs of possible reoffending regardless if it reflects prior domestic violence offenses. In the event a defendant offends while pending another court case for domestic violence, judges may take that into account for purposes of bail, civil orders, and sentencing. Affidavits filled out by the victim don’t fully describe the abuse suffered by the victim or the fear of future abuse as this document is solely based upon the incident at hand. It is extremely valuable for the judge to further investigate this case by asking the victim more questions as well as examining the prior arrest history of the offender to have a better grasp on the whole picture relating to the abuse. Judges may issue protective orders to the victim but unfortunately this is only a strong piece of paper and it does not prevent abusers from reoffending. Judges should make every effort to house a user friendly courtroom, safe environment for all parties involved, be compassionate to the victims, and yet stern with defendants once some sort of abuse has been brought forward. When judges are able to represent the courtroom in this manner victims concerns are validated and the defendant’s behavior is shown to be unacceptable (Klein,  2009). Public Opinion Most people are in agreement that someone should step in when an abusive domestic violence situation arises, but they don’t agree on what their involvement should be, or the responsibility of the victim to reduce the violence by removing themselves from the abusive relationship. Even though people have the same opinion about domestic violence being a criminal act, they are not essentially on the same page that police should regularly arrest the offender or use other corrective authority versus using other alternatives. This apparent apprehension may be the outcome of people’s uncertainty concerning the applications of criminal sanctions. One theory is they believe offenders warrant the penalty of arrest or jail, yet another theory is they are often practical about the efficiency of the punishment  actually putting a stop to the aggressive actions or the probability the penalty will ultimately protect the victim. A more promising effect is possibly that of rehabilitation and victim or community focused changes. Nonetheless, such changes like offender treatments, education, and victims ultimately leaving the relationship continue to be a rare result (Carlson,  2002). Reform Recent reform within the prosecution and adjudication process of domestic violence includes the issuance of protective order as well as special legal defenses for battered women who have killed their abuser. At one time civil protection orders were only obtainable through a pending divorce, recently they have been pushed through legislation for battered women who are not currently involved in a divorce proceeding. The main objective of domestic violence reform has been aimed at the prosecution process as it has been found that too many cases, misdemeanors, were falling out of the criminal justice process during different stages. Through the years, domestic violence has become one of the most talked about policies and is in constant reform as ideals are continuously changing. Historically very little action by the police and prosecutors has been done regarding domestic violence and without a more serious offense, prior record of offender, possible weapon use, injuries, or physical evi dence most cases won’t see the inside of a courtroom. The most effective way to present a domestic violence case before the court is to have the victim’s cooperation but yet most prosecutors predict that victims will sign an affidavit of non prosecution ultimately dismissing the case altogether typically causing prosecutors to hesitate before filling a case. Prosecution efforts should be based upon the victim’s safety not the conviction of the offender. It should also be an approach to getting the word out to the offender that the abuse is unacceptable and will not be tolerated. Prosecutors have recently found a way to prosecute domestic violence offenses even when the complainant does not want to pursue charges. They have implemented victim advocacy programs within the prosecutor’s office in hopes to boost victim retention within the process. Another approach is the evidence based prosecution, which is the idea of gathering all significant evidence to build a case against an  offender without the victim. Many peo ple believe these practices take away from the victim’s freedoms of determining their course of action (Erez,  2002). Another reform is that of the battered woman syndrome which has been employed in hopes of fixing past practices of disregarding the difficulty battered women face when she wants to defend herself in court, or the necessity to apply principals of law, or self defense that were not particularly appropriate for issues relating to abuse. This tactic has been used as a legal defense for women who battered or killed their abuser after they have suffered many years of abuse and responded by causing harm or death to them. Often times these cases are from battered women who harm their abuser without first being irritated due to the psychological state of mind the victim has suffered for many years (Erez,  2002). Domestic violence has plagued all walks of life despite the age, race, religion, or background. Without the constant fight by all stakeholders within the criminal justice system for the victims of domestic violence, no real solution to the problem can come of this resolve. Constant and continuous reform is necessary to maintain the safety and security of all victims preserving their trust with the criminal justice system.

Salinity Responsiveness in Finger Millet Analysis

Salinity Responsiveness in Finger Millet Analysis Introduction Salinity represents a strong limitation for agricultural production worldwide, especially in arid and semi-arid and restricts efficient utilization of available land resources. It is estimated that about 7% of world agricultural land that nearly one half of the total area of irrigated land could be adversely affected by salinization (Kosova 2013). Most of the cereal crops are sensitive to salinity and have limited amount of genetic variation for salinity tolerance in their germplasm. Hence genetic improvement of crops for their tolerance against salinity will be helpful in achieving targeted food production to meet the demands of growing population. Conventional plant breeding approaches have resulted in limited success in developing salt tolerant crop varieties due to multigenic nature of salt tolerance mechanisms and presence of low genetic variation in major crops. Another problem associated with conventional breeding is that if the gene is present in a wild relative of the crop, there is difficulty in transferring it to the domesticated cultivar, due to reproductive barriers and linkage drag. Recently, substantial progress in elucidation of salt tolerance mechanisms, especially salt ion signaling and transport, has been achieved due to utilization of modern genetic approaches and high-throughput methods of functional genomics. Genetic engineering has been demonstrated to be successful in developing salt tolerant crop plants (Zhang et al. 2001; Su and Wu 2004; Zhang et al. 2001). Genetic engineering strategies targeting various metabolic pathways viz., accumulation of osmolytes, antioxidant enzymes and up regulation of genes involved in stress responses like ion transporters, ion channels, transcriptional factors and various signaling pathway components have resulted in production of genetically modified crop plants exhibiting improved level of salinity tolerance (Turan et al. 2012). Identifying novel genes, analyzing their expression patterns in response to salt stress and determination of their potential functions in salt stress adaptation will provide the basis for effective genetic engineering strategies to enhance tolerance against salt stress (Cushman and Bohnert 2000). Responses against salinity stress involve many molecular processes such as ion homeostasis (membrane proteins involved in ionic transport), osmotic adjustment and water regime regulation (osmolytes) and scavenging of toxic compounds (Munns and Tester 2008). During recent years, considerable attention has been given towards elucidating the molecular basis of salt tolerance in crop plants. Several important pathways involved in salinity tolerance have been identified in model plants like Arabidopsis and rice (Zhu 2003; Walia et al. 2005; Cotsaftis et al. 2011). It is hypothesized that exploitation of halophytes or distantly related crops or wild progenitors of cereal food crops exhibiting superior levels of salinity tolerance may lead to identification of novel metabolic pathways/mechanisms/genes involved in modulating salinity stress tolerance in crop plants. Several research groups are working on understanding mechanisms of salinity tolerance in Pennisetum glaucum (Mishra et al. 2007), Avecinnia marina (Mehta et al. 2005), Porteresia coarctata (Garg et al. 2014) with a view to identify novel genes for genetic engineering of salinity tolerance in crop plants. But much more concerted efforts are needed to identify and exploit diverse crop species exhibiting superior level of salinity tolerance which will help in identifying novel genes associated with salinity tolerance. Finger millet (Eleusine coracanaL.) is an important minor cereal crop widely grown in Africa and Asia, known for its high degree of tolerance against drought, salinity and blast disease (Shailaja and Thirumeni 2007; Agarwal et al. 2011). Investigating the mechanisms and pathways involved in salt-tolerance of finger millet could facilitate better understanding of the molecular basis of salt tolerance and therefore enable the effective use of genetic and genomic approaches to improve salt tolerance in major cultivated crops. Although a wide range of significant physiological mechanisms and genetic adaptations to salinity stress has been observed, the underlying mechanisms of salt-tolerance in plants are still poorly understood. The best possible approach to explore tolerance mechanisms is to compare the components involved in stress response in tolerant as compared to sensitive plants. The other alternative to overcome this limitation would be to pick up some selected conserved genes w hich may be used to perform limited transcriptome analysis among the diverse genotypes. With this background, we planned to understand the physiological and molecular basis of salinity responsiveness in finger millet in comparison to the major cereal food crop, rice. Comparative physiological studies were conducted with a view to prove the superiority of finger millet genotypes over rice in terms of salinity tolerance. Two contrasting finger millet genotypes were used for physiological studies and expression analysis of already identified salinity responsive genes was done. This is the first study conducted to compare molecular basis of salinity tolerance in finger millet with rice. Material and Method Genetic Materials Used Seeds of two contrasting genotypes of rice (Oryza sativa) {FL478 (tolerant), White Ponni (Susceptible)} and finger millet (Eleusine coracona) {Trichy 1 (tolerant), CO12 (Susceptible)} in terms of salinity tolerance were evaluated for their responses against salinity stress under greenhouse conditions. Nucleus seeds of rice genotypes were obtained from Paddy Breeding Station, Tamil Nadu Agricultural University, Coimbatore, India and finger millet genotypes were obtained from Millet Breeding Station of Tamil Nadu Agricultural University, Coimbatore, India. Effect of salinity stress during germination Contrasting genotypes of rice {FL478 (tolerant), White Ponni (Susceptible)} and finger millet {Trichy 1 (tolerant), CO12 (Susceptible)} genotypes were assessed for their ability to germinate under salinity stress. Twenty seeds of both rice and finger millet genotypes were allowed for germination under different concentrations of NaCl solutions (0 mM, 50 mM, 100 mM, 200 mM NaCl solution) in petri-dishes with adequate replications. Germination percentage was calculated based on the number of seeds successfully germinated and vigor index was calculated based on the shoot length and root length on 10th day of germination. Effect of salinity stress during vegetative stage Imposition of salinity stress Contrasting genotypes of rice and finger millet genotypes (three seedlings per pot) were grown in perforated pots of 15 cm diameter and 20 cm height (having 3–5 mm holes on the side walls and bottom) filled with 2 kg of field soil mixed with required amount of fertilizer [1.25 g of (NH4)2SO4, 0.08 g Muriate of potash (KCl), and 0.08 g single superphosphate (SSP)]. Three pots were placed inside a large tray containing irrigation water and grown up to 20 days under greenhouse conditions. Plants were grown during June–August when air temperature ranged from 26 to 34  °C during the day and from 20 to 27  °C during the night and relative humidity ranged from 60 to 80 %. Salinity stress was imposed on 21st day when plant has reached to 5 leaf stage by adding desired concentrations of NaCl viz. 150 mM and 300 mM along with suitable control pots irrigated with normal water. Progression of salinity stress was monitored by periodically measuring the electrical conductivity (E C) of soil (from pot) and water (collected from tray) samples collected from both control and salinity stressed trays. Physiological and biochemical responses of contrasting rice and finger millet genotypes under salinity stress Contrasting genotypes of rice viz., FL478 (tolerant) and White Ponni (susceptible) and finger millet viz., CO 12 (susceptible) and Trichy 1 (tolerant) were evaluated for their physiological and biochemical responses viz., osmotic tolerance ability, salt accumulation pattern and sugar accumulation pattern during salinity stress. Measurement of Osmotic tolerance ability For assessing the osmotic tolerance ability of contrasting rice and finger millet genotypes, freshly emerged leaf (5-6cm) was marked and increase in leaf length was measured at every 24hrs interval during the initial 6 days of salinity stress along with control plants. Terminal leaf elongation rate per day (24 h) was calculated based on the observations recorded. Salt accumulation pattern Salt (Na+ and K+) uptake, transport and accumulation pattern of contrasting rice and finger millet genotypes was assessed by determining the (Na+ and K+) contents in shoots and top 3 leaves collected under normal and salinity stress conditions. Tissue samples collected at 21 DAS (days after stress) were washed with de-ionized water, dried in a hot air oven (70  °C) and then ground into fine powder. Ground samples were digested with triple acid mixture (sulfuric acid, perchloric acid and nitric acid in the ratio 9:2:1 v/v). Na+ and K+) concentrations in the triple acid digested extract were estimated using Flame Photometer (Elico, CL378). Determination of total soluble sugar content Total soluble sugar (TSS) content in the top three leaves of control and salinity stressed plants (21 days after stress) of contrasting rice and finger millet genotypes was determined using anthrone reagent method (Yemm and Willis 1954). Fresh leaf sample (100 mg) was ground in liquid nitrogen and pigments were removed using acetone extraction. TSSs were extracted in 80 % ethanol and were estimated by the anthrone reagent method using glucose as the standard. Other physiological responses of contrasting finger millet genotypes to salinity stress Gas exchange parameters were recorded in the third leaf (from top) of control and salinity stressed plants of rice and finger millet genotypes between 1000 hours and 1200 noon at 11 DAS (days after stress) using LI-COR 6400-XT photosynthesis system (LI-COR Biosciences, Nebraska, USA). The instrument was set with the following conditions: photo-synthetically active radiation 1,500  µmol of photon m−2s−1; ambient levels of CO2 and temperature; leaf area 3 cm2 and flow rate of 500  µmol s−1. RNA isolation, Northern blotting and hybridization Expression analysis of already reported salinity responsive candidate genes in response to salinity stress in the leaves of contrasting rice and finger millet genotypes were studied by northern blotting. Top 3 leaves of both rice and finger millet genotypes were collected and frozen immediately in liquid nitrogen from both control and stressed plant (300mM NaCl) when susceptible rice variety viz. White Ponni has shown salinity symptoms i.e., 11 days after salinity stress. Total RNA was isolated from stressed and control leaf samples using One Step RNA Reagent (Biobasic Inc., Canada) as per manufacturer’s protocol. The integrity of RNA was assessed by formaldehyde agarose gel electrophoresis. Total RNA was quantified using Nanodrop ND-1000 spectrophotometer (Thermo Fisher Scientific, Wilmington, DE, USA). 20ug of RNA mixed with RNA loading dye (1:1) was denatured at 75à ¢Ã‚ Ã‚ °C for 10mins and separated on denaturing agarose gel as described by Streit et al. (2008). The gel was stained with ethidium bromide and photographed. Gel was processed and RNAs were transferred to positively charged nylon membrane (Pal Corporation) using 20XSSC buffer. After capillary transfer to the membrane, RNAs were fixed by exposing the membrane to UV cross linker (Hoeffer, Piscataway). DNA fragment of candidate genes to be used as probe were isolated from rice cloned in pTZ57R TA cloning vector and confirmed by sequencing. Double-stranded probes were radioactively labelled with (ÃŽ ±-32P) dCTP using DecaLabel DNA Labeling kit (Fermentas) and probes were purified using Sephadex G-50 spin column (GE Healthcare). Radiolabelled probes were denatured on boiling water bath snap cooled on ice and used for hybridization as described by Streit et al. (2008). RNA blots were pre-hybridized in ULTRAhyb ® at 45à ¢Ã‚ Ã‚ °C for 4–8 h. The blots were hybridized with 32P-labelled denatured probes at 45à ¢Ã‚ Ã‚ °Cfor 20 h in the same but fresh buffer. The blots were initially w ashed at room temperature with 2XSSC and 0.1% SDS followed by twice wash with 1XSSC and 0.1%SDS at 45à ¢Ã‚ Ã‚ °C for 20 min each. The blots were initially washed at room temperature with 2XSSC and 0.1% SDS for 30 min and then washed with different stringencies for different probes to decrease background. Hybridized membrane were dried on blotting paper and exposed to Kodak XAE-5 film with cassette having Kodak intensifying screen for 1–6 d. The resulting radiograms were scanned in an LKB 2201 densitometric scanner. Results Effect of salinity stress on rice and finger millet genotypes during germination stage Screening of contrasting genotypes of both rice and finger millet against salinity stress at germination stage revealed the superiority of finger millet over rice in terms of salinity tolerance at germination stage. At lower concentration of salinity stress (i.e 50mM NaCl) the susceptible genotypes of both finger millet (CO12) and rice (White ponni) has shown better germination percentage and vigor index as compared to tolerant genotypes. Tolerant rice genotype FL478 was found to possess better germination percentage (35 ±2.9%) and vigor index (128.2 ±10.6) in comparison to susceptible White Ponni where germination percent and vigor index was found to be 16.7 ±1.7% and 70.9 ±7.1 respectively. Both finger millet genotypes i.e. CO12 and Trichy1 has shown almost similar germination percent and vigor index at 100mM of NaCl stress. Both rice genotypes (viz. FL476 and White Ponni) did not show any germination beyond 100 mM NaCl stress (Table 1); whereas both susceptible (CO12) and tolerant (Trichy 1) finger millet genotypes were able to germinate even at 300 mM NaCl stress (Table 1). At 300 mM NaCl stress Trichy 1 has shown better germination percent (40.0 ±1.6) and vigor index (32.0 ±1.3) as compared to CO 12 germination percent (24.4 ±0.9) and vigor index 24.4 ±0.9.

College Not Apart from ‘Real World’ :: Education Learning Essays

College Not Apart from ‘Real World’ â€Å"Welcome to the real world.† It is the phrase that most people quote when greeting college graduates, aside from â€Å"you have been preapproved for a credit card,† and it is quickly becoming redundant and, quite frankly, annoying. No doubt, it often is said with love and affection, easing off of the lips disgruntled office workers, perhaps wishing they could escape back to those â€Å"safe† college years when Ma and Pa were sending checks in the mail and their only worries were how they were going to get the keg into their buddies’ dormitory. To those poor souls, college represents the days when the world was reduced to barbecue, bad beer and homecoming football games. Well, college isn’t how they remember it. Things aren’t the way they used to be. My recent alma mater is an institution nestled in the foothills of Montana, with an enrollment of fewer than 1,000. We had our share of barbecue, bad beer, and football games. But, unless my memory already has been glossed over by nostalgia, we had plenty of â€Å"the real world† as well. One of my classmates was killed in a drunken driving accident and was listed in my commencement program as a posthumous graduate. The dormitory halls were filled with tales, both speculated and official, of sexual and physical assault. A young man visiting our campus during an athletic-related weekend was assaulted, urinated upon and threatened. He later refused to file charges because he was embarrassed to go public. There were many students, both male and female, who were seriously contemplating suicide, and there was at least one â€Å"accidental† overdose that later was classified as an attempted suicide. Also rampant were cases of drug and alcohol abuse, students with eating disorders, and students facing chronic depression. And there were students struggling with the everyday pressures that plague us all: bills that were overdue, friendly phone calls from collectors and part-time jobs that paid the minimum wage. My first year on campus, I lived across the hall from a 47 year old man who had lost his job after 25 years of hard work. â€Å"Sent back to school† because his services weren’t needed anymore, he found himself far from his family and his dreams of early retirement. There were students suffering from learning disorders, students who were married, students with children, students who were single mothers – the list is endless.

Porter Analysis of the Zara Fashion Chain Essay -- Business Analysis R

Porter Analysis of the Zara Fashion Chain The Zara fashion chain, with 546 stores in 30 countries today ?from which 340 are outside Spain- and ?2914,3 millions of total sales in 2002, is undoubtedly the group?s locomotive (Inditex, 2003). In 2002 it represented 33% of the group?s total stores, accounted for 72% of the group?s total sales and contributed to the holding?s total profits for ?540.4 millions (Inditex FY2002 Results Presentation, 2003). Moreover, Zara with 75-90 new stores within 2003 takes the lion?s share in group?s current year store openings (total openings for 2003: 260-315). The purpose of the Porter analysis is to analyse the competitiveness of the market. Threat of entry Threat of entry to the apparel industry is medium. Economies of scale play the moderate role (as stated in the case study), capital requirements for entry vary, distribution channels are available, threat of retaliation is medium and government legislations play only a moderate role. On the other hand market experience and differentiation play the vital role. Threat of substitutes Threat of product-for-product substitution on this market is very high. It comes from other apparel retailers, designer clothes and tailor houses. Substitution by need is unlikely. Generic substitution can take place as well as ?doing without?. Power of buyers Power of buyers on the market is moderate because there are many small buyers, retailers differentiate and are of big size, alternative sou...

A Comparison of Crime and Punishment and Othello :: comparison compare contrast essays

A Comparison of Crime and Punishment and Othello      Ã‚  Ã‚  Ã‚  Ã‚   In both Crime and Punishment and Othello there is a theme of necessary balance.   Crime and Punishment's theme that man must be balanced in order to function properly is very similar to Othello's theme that, tragically, jealousy is destructive, even to the one that holds it.      Ã‚  Ã‚  Ã‚  Ã‚   In Crime and Punishment, Raskolnikov's extreme intellectualism caused him to stop functioning as a complete and balanced individual which ultimately cost him his freedom.   For Othello, it was his extreme jealousy that caused him to become emotionally unbalanced, which cost him both Desdemona and his own life.   In both cases the extremes create unbalance which ends up costing a lot.   There is a difference, however, and that too lies in the extremes; while Raskolnikov is too intellectual and lacks emotion, Othello is a rage of emotions and requires some intellect or rationality.      Ã‚  Ã‚  Ã‚  Ã‚   One stylistic device both authors used to demonstrate this unbalance is foreshadowing.   On page 84 in Crime and Punishment, Raskolnikov says, "If they question me, perhaps I will simply tell.   Fall to my knees and tell."   This foreshadows Raskolnikov's confession to the police and his subsequent sentencing to Siberia.   Raskolnikov is obviously unbalanced if he can detachedly hypothesize about his confession. Similarly, Desdemona's willow song foreshadows her own death.   In this way we realize Othello must be extremely unbalanced if his wife can foresee her own death when they are still newly wed. Both foreshadowed events would usually be considered as negative.   The main difference is that while Raskolnikov's imprisonment is temporary, Desdemona's death is permanent.      Ã‚  Ã‚  Ã‚  Ã‚   The interesting thing about both foreshadowed events is their irony. While both events are usually construed as negative, good things come from both. Not until he has been in Siberia a year does Raskolnikov finally renounce his overman theory and become complete and balanced once again.   Also, Desdemona will be able to forgive Othello and be with him throughout eternity.   What makes these happenings different is their justness.   Raskolnikov was rightfully imprisoned for his crime, while Desdemona was unjustly murdered for a crime she did not commit.      Ã‚  Ã‚  Ã‚  Ã‚   Finally, both stories include a very important epiphany. Raskolnikov's acceptance of love and God at Sonya's feet is both similar and dissimilar to

Assignment 4: Internet Technology, Marketing, and Security Essay

Assignment 4: Internet Technology, Marketing, and Security The purpose of this assignment is to â€Å"evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes (Boone, Kurtz, 2012).† Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. â€Å"The experimentation era in social media marketing is long over. Social media has proven to be a viable and potentially lucrative marketing channel for B2B and B2C companies of all sizes, across the globe. As more and more companies jump on the social media bandwagon, it is more important now than ever that you provide value, not add to the clutter already on the social web. The reigning champions of social media are the brands that listen to their community, and deliver worthwhile information based on what they hear (Top Rank, 2013).† Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. â€Å"Your online advertising strategy might include paid advertising on search networks such as Google, Bing, or Yahoo. Social ads on Facebook, Twitter, or LinkedIn may also be effective tools for your messaging. Our first step is to determine your goals and where your audience lives, in order to place your brand in front of the right people, in the right place, at the right time (Top Rank, 2013).† â€Å"Through compelling, creative copy and imagery, our search, display and social ads inspire your audience to take your desired action, whether your intent is to: †¢ Attract new prospects and customers †¢ Engage consumers and build community around your brand †¢ Convert prospects to loyal customers (Top Rank, 2013).†. â€Å"Regular reporting and ongoing optimization ensures you receive maximum accountability and the best results possible from your online campaigns (Top Rank, 2013).† Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. â€Å"The rise of social and mobile is rewriting the marketing playbook for even the most established companies. While many brands are still casting a wary eye at social media for business, Pepsi has embraced the technology, carving out an ambitious social strategy aimed at building relationships with the Millennial generation, soon to be the largest consumer group in US history (Social, 2012).† â€Å"A recent article by David Hatch of US News and World Report does a great job of breaking down Pepsi’s social strategy, the centerpiece of which is its â€Å"Live For Now† marketing campaign. The campaign, targeting 18-35 year olds, is a great example of an established brand effectively utilizing five critical aspects of social media marketing: consumer engagement, user-generated content, data aggregation, geo-local, and inbound marketing (Social, 2012).† DYNAMIC CONSUMER ENGAGEMENT â€Å"Pepsi’s new digital dashboard is the most recent iteration of an online strategy that included last year’s debut of Pepsi Pulse and Sound Off, online destinations that encouraged visitors to comment on The X-Factor, a Fox network reality television show whose sponsors include Pepsi (Social, 2012).† â€Å"To further engage its online community, the song selection and encores for a Pepsi concert series this summer featuring major artists will be chosen in part by tweets from the live audience and people watching online (Social, 2012).† â€Å"Pepsi is learning that if you want to remain relevant with this new type of consumer, you have to be where they are, you have to talk their language,† and you have to connect with them in a way that â€Å"keeps them feeling like they want to be part of your brand,† says Brian Solis, a principal analyst at the Altimeter Group. Connected consumers, he adds, are â€Å"getting groomed and conditioned to expect the world to come to them (Social, 2012).† â€Å"USER-GENERATED CONTENT ‘Social media marketing is becoming increasingly dependent on user-generated content, meaning reviews, comment, or any other input from customers. Peer influence has a measurable impact on consumer purchase decision, especially among Millennials (Social, 2012).† â€Å"Understanding this, Pepsi has created a new digital dashboard on their Pepsi.com place page to support the Live For Now campaign, highlighted by user-generated messages from Facebook and Twitter that include the #LiveForNow hashtag (Social, 2012).† â€Å"Moreover, with the help of SocialFlow, a tool that ranks the popularity of editorial content within audience segments, Pepsi is paying attention to what their target audience is interested in. â€Å"It’s all about that movement [online], and where people’s time is being spent,† says George Smith, senior manager, social strategy and execution, for Pepsi Beverages (Social, 2012).† â€Å"Actually listening to consumers in order to understand their wants and needs builds user loyalty, creating brand evangelists who will spread the word and act as online defenders of the company brand (Social, 2012).† â€Å"Moreover, by monitoring what people say online about its products, Pepsi is able to manage user complaints in real time, before they take on a life of their own (Social, 2012).† â€Å"DATA AGGREGATION â€Å"Unlike traditional, harder-to-track advertising methods such as TV and print, social media provides a wealth of statistics about the age, gender, demographics, interests, and reactions of consumers. As Smith notes, â€Å"With digital, you end up with a lot of extra data, and you end up with a lot more understanding of who your consumer is (Social, 2012).† â€Å"This consumer data helps Pepsi refine its consumer engagement model, the effect of which is to attract new fans, and thus more data (Social, 2012).† â€Å"GEO-LOCAL REACH â€Å"Pepsi is hopping on the newest trend in social: SoLoMo, or Social, Local, Mobile. Thanks to the massive consumer adaptation of smart phones, companies like Pepsi can integrate social media with location-based mobile marketing. (Social, 2012).† â€Å"Why do so? Because Pepsi can be more surgical about reaching populations in specific geographic areas. â€Å"We’re seeing good results from that,† Smith says, explaining that the company can target local audiences with specially tailored advertising messages fueled by location information provided in Facebook profiles (Social, 2012).† â€Å"This kind of micro-targeting allows brands to hunt consumers with a high-precision rifle instead of a shotgun (Social, 2012).† â€Å"INBOUND MARKETING Out with the push, in with the pull (Social, 2012).† â€Å"Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by  marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model (Social, 2012).† â€Å"When done properly, this approach is a win-win for brands and consumers. Pepsi’s social strategist George Smith recognizes the mutual benefit of direct consumer interaction: â€Å"It’s nice to be able to have that direct conversation with them, and not have to rely on a specific media channel to push this, or buy TV constantly to push that message,† he says (Social, 2012).† â€Å"By last count, Pepsi’s 8,181,075 Facebook fans agree (Social, 2012).† Research two (2) other businesses that have used Social Media Marketing to their advantage. â€Å"At TopRank ® Online Marketing, we understand that your company’s success in social media requires a deep understanding of your customers’ needs and their journey throughout all stages of the buying cycle. We specialize in crafting targeted, high quality content that serves to attract, engage and even convert customers as they factor their social relationships into their purchasing decisions. Many companies offer social media marketing, yet we are one of the few with experience and proven results to consistently reach goals in branding, social PR, and even lead generation using social (Top Rank, 2013)† â€Å"†¦Ã¢â‚¬â„¢ BFM ® is a unique industrial pipe connector designed to provide safe, sanitary and efficient connections for the transportation and movement of powder within bulk powder processing plants (Top Rank, 2013).† Their objective was â€Å"†¦Ã¢â‚¬â„¢ develop a new website and launch a strategic online marketing program that would increase visitors as well as sales inquiries for the company†¦Ã¢â‚¬â„¢ (Top Rank, 2013).† â€Å"The decision was made advertise their brand on the website utilizing search engine optimization (SEO) tactics: †¢ Website development and technical assessment †¢ Keyword research and content optimization †¢ Content promotion and link building †¢ Web analytics and conversion tracking (Top Rank, 2013).† These actions utilizing social media marketing resulted in, â€Å"†¦ website traffic increase more than 700% in its niche market. Additionally, with the launch of its creative campaign, The Powder Doctor, organic traffic to the company website has more than doubled. (Top Rank, 2013).† â€Å"Organic search, combined with the creative concept leveraged for online PR and email marketing campaigns, have helped to increase bottom line sales for the company by 83% (Top Rank, 2013).† Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. â€Å"A success social media strategy ties outcomes to overarching business goals and connects you with the right prospects and customers on the proper platforms. It engages your loyal fans, friends, and followers through a combination of organic and paid media (Top Rank, 2013).† â€Å"Our social media marketing experience at TopRank spans all of the major social networks and a variety of niche sites, including Google+, Facebook, Twitter, LinkedIn, Pinterest, Instagram, SlideShare, YouTube and more (Top Rank, 2013).† Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. In closing, the purpose of this assignment is to â€Å"evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes (Boone, Kurtz, 2012).† References Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed. Hoboken, NJ: John & Sons. Social Media Today (2012). 5 Ways Pepsi’s Use of Social Media is Right On. Retrieved from http://socialmediatoday.com/synecoretech/509355/5-ways-pepsis-use-social-media-right Top Rank (2013) Online Marketing. Retrieved from http://www.toprankmarketing.com /services/social-media-marketing// [pic][pic]

The Methods of American Business in Early 20th Century

A little more than a hundred years earlier, United States was an isolated country and the attitude kept developing during that period. The Senate did not want to ratify the Versailles Peace Treaty that ended the First World War and went to an extent that the country did not even join the League of Nations. Free migration into the country that existed earlier was stopped, business tariffs for imports were increased, and migration from Asia was practically stopped. Yet, the country had some special capabilities and one of that were the regularities in the modes of production in the country. The production in America made simpler and rougher goods, used much less of skilled labor since machines and organizations succeeded in taking over a lot of their responsibilities. (Delong 1997) Thus some methods of American business had been developed even before the start of the twentieth century and this may have given the country the lead. It is difficult to ascribe to any particular reason the changes that took place in the American economy during the period before the Second World War America was not one of the leaders of the Western World then as can be seen from the fact that both the World Wars were started by European countries and fought for quite some time by those countries, and America only entered the conflict when it was felt that the tradition of democracy was about to be lost. Yet, there were presidents like Hoover who felt that decline of economy was hurting the American labor. This view had also been taken in 1917 when the government had decided to nationalize the single largest of American industries at that time – the railroads. (Vedder 1997) To a certain extent, the matters of politics and industrial changes were related and the biggest amount of relationship is found in the case of election of one of the most charismatic of American presidents, Frederick D Roosevelt. One of the reasons for his victory at the elections in 1936 is said to be the support given to him by the American Labor. This encouraged the labor union in the hands of CIO to seek more power and even challenge the authority of one of the country's most powerful companies, General Motors. During this period, the company was one of the most profitable and probably the largest organization in the country. This was recognized by the magazines of the time also. The company had 110 manufacturing plants situated all across the country, employed over 250,000 people and was owned by more than 500,000 shareholders. Yet, the attitude of the labor unions irritated the management and made them hostile to both the unions and the New Deal. At the same time, there was the Second World War in progress. (Lichtenstein 2003) Thus to an extent, the development of industry was being hindered through political ideas, but it is difficult to say who won. After the passing away of Roosevelt, the attitudes changed and the unions ended up loosing most of their power. That was also probably due to the conflict of the American system with the Russians who had come up as the most powerful country in the continent of Europe. The growth of the industries of the country was of industrial products and the chief among them was the automobiles followed closely by radios, consumer appliances and development of suburbs. The situation can be understood when we understand that the country had enough vehicles on the road to say that it had more than one vehicle for every five in the population. This is an achievement which many countries cannot state even today. The reason for the development of the country was mass production and that also made it the richest society existing in the world. (Delong 1997) Though all the inventions were not made in the country, but it made sure that large numbers were produced here as it had both the capacity to produce and the purchasers for the goods. It would be wrong to say that there was importance only of production for the War, but production had started earlier. The thought behind this development was the thinking of the major leaders of American business like Henry Ford, Thomas A. Edison, Edward Filenes, and George Swope of General Electric among others. The depression due to the stock market crash in 1929 was hurting people of the country and the president was viewed as a successful business person and he was trying to persuade business to provide help to the people of the country through more employment. (Vedder 1997) Thus it is difficult to say that production for war had any major impact on development of business prior to the start of the War. At the same time, after the production capacities were built up for the war, then one of the major questions was the utilization for utilization of this capacity after the War. This problem had also been seen in 1929 when part of the reasons for the crash was a drop of requirement of goods and services apart from the rather insane growth of the stock market. This was solved through the Marshall Plan and other methods. It helped America to keep on producing against loans to be repaid by much poorer countries, some of whom were never able to repay. The changes in domestic economy over the century have not been remarkable and practices of American consumers have not changed much. There are a lot of realistic impulses within the American consumer which is tied up with the idealism that is sought to be promoted. It contains emotions for freedom and self-fulfillment as the country started with that dream, but, at the same time, many Americans found it difficult to pay for those dreams from their savings and yet required the items as they were felt to be the basis for their identity. This was not accepted in many of the religions that the country started with, but even before the start of the twentieth century it was estimated that the domestic citizens of the country had an eleven trillion dollar of loans in private debt. (Horowitz 2003) This was spread among different people like the urban working class having loans with pawnbrokers, agencies providing small loans and retailers selling goods on installments. Even for building houses, loans were taken from building and loan associations which had to be paid over a period of five years. In spite of the fact that this facility of loans provided a lot of help to individuals in purchases, yet many traditional social workers, economists, clergy, bankers, retailers and newspapers did not like them. (Horowitz 2003) The tradition continues and people still keep taking loans through credit cards and many other methods. Houses are pledged repeatedly so that increase in prices can be taken advantage of. The tradition continues. Post WWI Business (New Industries): This is very difficult to say as many industries are now produced in small parts. On the other hand, in America the individuals decided to concentrate on their private life. The efforts were to separate their lives from others through building up of walls, more prestigious houses with lawns and have a large number of machines – washing machines for clothes, refrigerators to store food and a number of stoves which could be used only for individual dishes. (Delong 1997) Thus one would say that efforts were more on showing off individuality than on development as a social group. It is clear that after the Second World War, the International position of the American economy was viewed differently by the powerful bureaucrats and politicians within the country. There was the history of two major wars, stated by other countries, which were not resolved without the interference of America, though the entire course of wars was fought on other continents. This helped America as her countryside and people were not directly ravaged. The situation was seen clearly in Germany which had lost a lot of its able-bodied men as did France. This had led to those countries allowing a large number of immigrants to come in and some problems for this are being seen in France today. Even during the balance of the twentieth century when Soviet Union collapsed, the sufferings were more directly seen in Russia and other countries. The entire planning of America also reflected this attitude and new organizations like CIA were developed to deal with educationists and others. (Arndt 2005) This shows clearly a feeling that mistakes in the area of political and social thoughts were felt to be possible to resolve through plans. Thus when America got into some wars like those in Vietnam, Korea and Iraq; the people and the culture of the country could not adjust to the losses for a long time. The realization of the fact that the war was lost took some time to sink in. At the same time, it should also be understood that for all these wars, there have been allegations that business was interested in starting some of them. As the country has changed, the policies have also changed and one of the biggest trends is now to have very large corporations. It even exists in the field of health care where there have been mergers of Hospital Corporation of America which had the highest turnover with American Hospital Supply which was the biggest supplier of goods to the hospital industry. When this took place in 1985, this was the largest merger in America by organizations outside the oil industry. (Time1985) The point to consider here is that forming of companies leads to increase in profits so that additional benefits can be paid to shareholders, but at the same time, this leads to increase in costs for the patients. Does it serve the average citizen of the country? Some other difficulties are developed by the systems within the country like requirement of governmental licenses, privileges, subsidy, law and other such advantages. On top of that, there are laws which hinder free trade like the anti-trust cases. (Wright 2002) Yet, the greed among the businessmen does not seem to stop and one of the famous cases was with regard to stock speculator, Ivan Boesky who had stated that â€Å"greed is healthy† in 1985. (James 2002) Are the many changes in the attitudes of businessmen in this regard correct?

Distinguish between positive and negative transfer Essay

Distinguish between positive and negative transfer, and give a concrete example of each to illustrate your discussion. Positive transfer occurs when something that a person has learned in one situation helps that person learn of perform in another situation. Positive transfer took place when Elena’s Spanish helped her learn French, and when Larry’s knowledge of reinforcement influenced his decision to do his homework before playing a video game, and when Stella’s experiences with note taking in history class improved her performance in geography. In contrast, negative transfer occurs when prior knowledge hinders a person’s learning or performance at a later time. This was the situation for poor Ted: He transferred a principle related to whole numbers (one number is always larger than another if it has more digits) to a situation where it didn’t apply: the comparison of decimals. Another case of negative transfer occurs when students confuse the facts related to the various wars they study in history. For example, some students in the United States believe that the American Revolution was a battle between the English and the French (thus confusing it with the French and Indian War) or between the Northern and Southern states (thus confusing it with the American Civil War).

Internet made the world a Global Village Essay

Gone are the days, when you had to wait for days or even hours to learn about news of some distant place an event taking place in one part of the world can be heard easily in the other. Perhaps, synchronization of such magnitude has really close-knitted this world together so much that it appears as a real single universal community comprising of different people. Thanks to technological improvements and the information revolution, the awareness is escalating rapidly; there are no more barriers between countries. Trade has increased and population movements between countries are greater than ever before. The term â€Å"global village† is used to describe a world in which people are not limited by the boundaries of nations and societies. The world today is largely interdependent and an occurrence in one part of the world has a bearing on other elements. Thus, today no one in the world can survive in isolation. The world has become integrated and undergone dramatic changes thanks to the rapid changes in technology and faster movement of information technology. The advent of printing press, telephone and telegraph connected millions of people living miles apart and made it possible to discuss new ideas instantaneously. Radio, internet and television brought the digital age into our living rooms. Satellite communications has had a tremendous impact on our lives and resulted in the increased penetration of mobile services, media and live telecasts. With the click of a button, we can tune into breaking news and entertainment from all over the world. An improvement in transportation has also facilitated the exchange of ideas and people. People are able to travel more easily and travel all around the world. Today, it is common to find people commuting from one city to another for work. In fact many people choose to migrate to a new country in search of better work and social life opportunities. New generation of fuel-efficient trains, planes and other modes of traveling have helped develop the tourism industry. The growth of this industry resulted in the exchange of cultures, knowledge and new ideas for greater progress and harmony. As the world has become shorter in distance, people have found it easier to trade and share the fruits of progress. Businesses all around the world are actively engaged in importing and exporting items to capitalize on each other’s strengths and pass on the benefits to the consumer. Although, the world has come a long way in becoming more accessible and connected in terms of information, it is still far away from the idealistic situation. To call it truly a global village we must ensure that all regions of the world grow at a uniform pace and a more humane behavior is inculcated in members of different communities and regions. Without this, the world would seem alien to people from the areas lagging behind in progress. Internet: In the 21st century, Internet has been widely used by everyone around the world, and is closely related to our everyday life. The development of Internet has made our world smaller. For instance, like Skype this kind of online free telephone saves our money, we no longer need to worry about our expensive phone bills. It draws people from different places in the world closer. The most significant thing is that it has a positive influence on us, and that people are more willing to keep in touch or communicate with others who are far away from them. Internet has made our world into a global village, it draws everyone closer. Internet can have lots of positive influence on us IF we use it correctly. We can use it to share our works online, or we can search for lots of useful information that we need. However, if we use Internet incorrectly, it will then have a negative influence on us. For instance, going out with someone you met on the Internet without knowing who they actually are. Also, the existence of Internet crime syndicate can be a negative influence on us, like some people might want to be like them because they make lots of money. The most common negative influence of Internet on us is that lots of students got addicted to online games, blog, etc. Thus they are not concentrated in their school works, not doing their job as being a student. Also, wasting more time with Internet as a replacement for of what they are believed to do. It is not only students who are like that; some office workers also got negative influence by Internet. Globalization: Globalization gives the people many motivations for serving poor countries: compassionate, supporting, and political and financially. The reason for which many countries have to help poorer ones may be a question of global security. Due to the interconnectedness of the societies, difficult situations such as conflicts, famines in poor countries influence and jeopardize the security in rich countries like the United States and the European Union. As a result, the troubles of the poor and emergent nations become the dilemma of the urban and wealthy nations of the world. The threats are multiple such as terrorism, trafficking, environmental destruction and disease. As these threats are impending, governments of developed countries take more responsibility for helping the poorer nations for a safer world. Security of the richer and developed nations is based on the development of these poor nations. Improved and up-to-date technology is coming in from developed nations to the developing nations this helps in improving quality of the products made in these countries and it also helps improve constant effectiveness. Though globalization has its positive facets it has some downsides to it. Billions of inhabitants still live in shortage and the space connecting rich and poor at an international level is getting bigger. It is said globalization directs to subordinate buy and sell barriers but the previously poor and developing states are not able to take benefit of the lessening of these trade obstacles, globalization in a way presents urbanized nations with a means of access way to come in hooked on the developing nations with more simplicity and also do trade more freely, it essentially forces out the confined competition for they are not able to gather up with the principles of the products of the urbanized nations. Globalization brings in products that are superior is quality and low in cost as compared to those produced by these developing nations which are not able to produce similar to these, this takes away trade opportunities from these developing nations which was otherwise possible between the developing nations. This leads rising the affluence gap among the urban and mounting inhabitants even more. Internet made the world a â€Å"Global Village†: Globalization, a rising experience that can be illustrated as a â€Å"change in the direction of a more incorporated and mutually supporting world’s financial system†, (Valeria Gennaro Lerda, 2002) has been the focus of numerous books and deliberations for the long-ago decade. Along with the improvement of microprocessors, the Internet is conceivably the most momentous technological modernization of our time, playing an extensive role in the development of globalization. The Internet assisted the development of the movement headed for a global village through the formation of cheaper, quicker and easier means of communication, the stipulation of an enormous collection of information, and the increase of e-commerce. The Internet offers a cheaper, more rapidly and easier technique of communication, a substitute that has shaped a â€Å"universal audience†, as stated by Renato Ruggiero, director general of the World Trade Organization. (Seoul 1997) In evaluating the cost of extended distance phone calls against that of online voice chat the Internet is much more reasonable and also better in excellence. Many web clients now acquire web cameras, microphones, and all the software compulsory to sustain this hardware. This permits users to talk, see, and be seen by the individual they are having a dialogue with. People from Asia can carry discussions with Europeans, Americans or Africans at the similar time, at no additional cost on Msn Messenger, Yahoo Messenger, or MIRC. Communication is also quicker online. An e-mail is mailed and expected by the other party in seconds, as contrasting to regular mail, which may take months to accomplish its destination when sent over the ocean. Thus, citizens all over the earth can reside in touch on a normal basis, converse online on a daily basis and even share documents. When factoring in the easiness of use of the Internet, it is simple to observe why so many persons have a preference communicating this way. All that is mandatory is typing, an ability easily mastered throughout frequent use of the keyboard. Also, the Internet provides an interesting communication with another individual, as ample of illustrations and things and emoticons go together with the software. The affordability, tempo, and handiness of the Internet are the reasons that account for the formation of this â€Å"global audience†. People all over the world are associated to the same association at the same time with the right to use to the same collection of information. This enormous amount of information being accessed by everyone connected to the Internet is in itself a powerful tool in the development of globalization. Anybody can produce a website and put pen to paper no matter what portion of information they aspire. Books, magazines, newspapers, and editorials are shared globally. Video clips, PowerPoint presentations and various materials can be viewed online and used for different purposes. This creates a form of optimistic multiculturalism, where any person with the right to use to the Internet can communicate local, ethnic, religious, and national beliefs to a worldwide and international audience. Consequently, an all-purpose homogenization or â€Å"internationalization† of traditions took place, supporting Western urbanized homelands, their verbal communication and principles, yet escorted by an understanding of a consequential strength or evaporation of confined and underground civilization. This worldwide diffusion of dominant Western and American cultures who are globalized through ownership of production and infrastructure gives â€Å"globalization† a negative connotation often termed hegemony, cultural imperialism, or Americanization by members of underdeveloped countries and by individuals who feel that their country and belief systems are threatened by English-speaking nations. The paradox of global localization is also created when local identity politics becomes a global issue through the Internet. Thus, more and more â€Å"local identity groups are using the technologies of globalization to promote their political interests†. An example is the Taliban in Afghanistan with a website, www. talibanreunited. com, containing alleged terrorist information. Thus, as Benjamin Barber mentioned, â€Å"the world is becoming more and more divided into two cultural, political, and economic camps: homogenized transnational consumerist capitalism now extended to global information, communication, and entertainment and fragmented tribal identity wars by groups rejecting transnational and international influences† (Barber, 1996). This consumerist capitalism is in part driven by e-commerce. E-commerce, a huge element of the globalization observable fact, now comprises a familiar dealing practice. The Web permits production, both little and outsized, to get bigger as a global occurrence at a subordinate cost than ever before. Business can sell their goods and services online cheaper, as the tertiary step in production is eliminated. Consequently, companies acquire a superior worldwide coverage by setting up a business website with the arrangement of products presented, cost, and resources of acquisition. The Internet allows companies to gain access to large international markets, build a wide customer base, and generate more revenue. Financial transactions that take place over the Internet requiring credit card information and other sensitive data require an effective implementation of security measures. To prevent loss and interception of data by a third party, encryption of sensitive information, a very complicated process involving keys, data encryption algorithms and various standards, must be put in place. The minimize the threat of viruses, loss or destruction of vital data, antivirus software must be installed and updated on a regular basis, also a backup of important files must be made. The Web formulates it a lot easier for customers and brokers to come across each other, everywhere they may be positioned and no matter what their size. This was the case for an undersized California-based establish, Cardiac Science, which constructs defibrillators and heart monitors. In 1996, Cardiac Science was very restless to smash into intercontinental marketplace but had slight idea of how to set up an international occurrence. By 1998, the business was advertising to clients in 46 countries and overseas transactions accounted for 85 percent of its $1. 2 million revenues. Even though a part of this trade was developed all the way through export channels, an increasing proportion of it came from â€Å"hits† to the company’s website, which, according to the company’s CEO, â€Å"creates a center of attention of international business citizens like bees to honey† (Hill, 2004). Therefore, the Internet has proven to be the most significant and fastest growing technical innovation today. In 1990, smaller quantity than 1 million consumers was associated to the Internet. The number had increased to 50 million, by the year 1995. In 2001, it raised to 490 million. By the year 2005, it is forecasted that the Internet may have over 1. 12 billion users, which is comparable to 18 percent of the world’s inhabitants (Miniwatts Marketing Group, 2008). The notion of a â€Å"global village† is becoming a reality more so than ever and the Internet played a significant role in its expansion. The inexpensive, fast and easy means of communication it provides, coupled with the medium it creates for optimistic multiculturalism, where everyone has access to the same pool of information and is free to share personal beliefs, have created a global audience, where everyone knows exactly what is going on everywhere in the world and is free to communicate at any time. E-commerce takes the Internet from the consumer level and advances it to allow financial and business transactions to take place between businesses and consumers and businesses to businesses without a middleman, and without having to go to the store to buy goods. Web sites like for instance Amazon and e-bay and have become very popular for their cheap products and convenient shipping. Taking these factors into consideration, the Internet had a very large impact on globalization and will continue to shape the growing â€Å"global village† for years to come. Conclusion: With the volatile enlargement in Internet links worldwide, networked communication has the prospective to reduce the size of geographic distances and smooth the progress of information trade among citizens of various surroundings. Telecommunications strategy in the US and other countries determines to extend access to all levels of society, assuming that this will foster greater information exchange while enhancing financial growth. Authorized by information technology such as search engines and automatic filters, IT clients are spending more of their waking hours hooked into the Internet, deciding to work together with information foundations modified to their individual benefits. No longer limited to resources or friends in their geographic areas, these users portend an interactive world without limitations. The distances between places have been reduced and the internet has played a major part in it especially through the fast paced communication it provides. Due to this communication has become so easy that you can find out what is happening in one part of the world by just a click of a button. People are able to reach the flung areas of Africa and get news from there; places which people did not even know existed. Internet has played a major role in promoting globalization. It has reduced the distances and brought the world closer. Read more: Invention Essay